Compelling copy. Masterful messaging. Insightful ideas. Awesome alliteration.
Hi there,
So you’re looking at my website. Cool. That means you’re probably interested in my mastery of the English language, strategic insights and creative thinking (or you’re my mom, wanting to see what I’m up to – I got your voicemail, been busy).
I never intended to go into advertising — it found me. In an alternate universe, I’d be making movies, writing speeches for President Tom Hanks or hosting my own radio show. At one point, I was ready to commit myself to the lowest form of humanity: struggling screenwriter. I took a few intro advertising classes in college, but the only thing I remember is that the professor, who had recently retired from 40 years of agency life, always brought his full-sized poodle to class.
But I knew how to tell a story. And as fate would have it, I fell into my first gig writing radio commercials…or as I call them, “30 or 60 seconds stories to get you to buy stuff.” That was my introduction to the power of advertising and language, and I knew I had found my calling.
Since then, I’ve been in the agency world, helping brands with below-the-line tactics like direct mail, point-of-sale and collateral — with the occasional cool interactive project thrown in for good measure. Along the way I became a sortaexpert in consumer electronics, information technology and banking. Ever wonder who wrote that poster in a bank? Or that product comparison booklet? No? Nevermind then.
The following projects are some of my favorites. Not for what they say, but how they say it. Whether it’s a 5 word poster or complete campaign, they all tell a story. And if I’ve learned anything throughout my career, it’s that customers don’t want to be told to buy something — they want to be told a story.
Here’s mine.
So you’re looking at my website. Cool. That means you’re probably interested in my mastery of the English language, strategic insights and creative thinking (or you’re my mom, wanting to see what I’m up to – I got your voicemail, been busy).
I never intended to go into advertising — it found me. In an alternate universe, I’d be making movies, writing speeches for President Tom Hanks or hosting my own radio show. At one point, I was ready to commit myself to the lowest form of humanity: struggling screenwriter. I took a few intro advertising classes in college, but the only thing I remember is that the professor, who had recently retired from 40 years of agency life, always brought his full-sized poodle to class.
But I knew how to tell a story. And as fate would have it, I fell into my first gig writing radio commercials…or as I call them, “30 or 60 seconds stories to get you to buy stuff.” That was my introduction to the power of advertising and language, and I knew I had found my calling.
Since then, I’ve been in the agency world, helping brands with below-the-line tactics like direct mail, point-of-sale and collateral — with the occasional cool interactive project thrown in for good measure. Along the way I became a sortaexpert in consumer electronics, information technology and banking. Ever wonder who wrote that poster in a bank? Or that product comparison booklet? No? Nevermind then.
The following projects are some of my favorites. Not for what they say, but how they say it. Whether it’s a 5 word poster or complete campaign, they all tell a story. And if I’ve learned anything throughout my career, it’s that customers don’t want to be told to buy something — they want to be told a story.
Here’s mine.
