About Eric
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In my career as an advertising copywriter, I’ve been on the frontlines of the Blu-ray/HD-DVD wars, the IT cloud revolution and the banking system reboot. I’ve given mission briefings to James Bond, called plays for Peyton Manning and helped shout out breast cancer. But I’m just getting started…
After graduating from the University of Texas with a degree in Radio-TV-Film in 2004, I had nothing but a reel of pretentious student films, a stack of unreadable scripts and box of taped radio shows that DOZENS of students probably accidently tuned into. I wasn’t sure what I was going to do, but I knew I knew (see what I did there) how to tell a story.
Still in Austin, I caught my first break writing commercials for a group of radio stations. It was a great first job and perfect introduction to advertising. I was churning out dozens of scripts a week for national and local advertisers, and there’s still nothing cooler than hearing your words play in the car, the doctor’s office or grocery store.
Then it was back to Dallas to start life as a real agency copywriter. At PowerPact, I put my geek skills to use on Sony’s retail marketing. If you saw a Sony audio, TV, Blu-ray or computer display in a big-box store, we probably did it. I learned how to take a complicated technical topic, like 1080p upscaling, and convince a shopper that they HAD TO HAVE IT in just a few words. Tapping into Sony’s entertainment portfolio, we promoted the QUANTUM OF SOLACE James Bond film through an award winning online and retail scavenger hunt. And we got to use Peyton Manning to promote Sony’s Black Friday HDTV deals. I also worked on event marketing for Susan G. Komen Race for the Cure and its sponsors.
Then I went to Rapp, which specializes in direct marketing. I was hired to work on their HP Enterprise Business account, which developed multi-channel B2B campaigns for their servers, storage, software and data center services. With a target audience of IT managers, CIOs and other technology professionals, the work was highly technical. But after a while, I could take any topic, like server virtualization, and make it sound fun, interesting and conversational. I also worked on Bank of America, whipping up e-mails and direct mail pieces for their existing customers.
Moving on and up, I got hired as a senior copywriter for the Bank of America account at TPN, a shopper-marketing agency. We’re responsible for all the signs, displays, collateral and digital displays in almost 6,000 banking center locations. So if you’re a Bank of America customer, which 50% of American households are, you’ve seen our work. It’s another exercise in taking a complicated idea – financial products – and making them understandable and desirable on a poster or brochure. I also touch other retail clients, like NatureSweet, 7-Eleven and Borden.
If you’ve made it this far, congratulations! Obviously you’re still interested (hi honey!) If you’d like to know more, take a look at my portfolio and contact me for all your copywriting needs.
In my career as an advertising copywriter, I’ve been on the frontlines of the Blu-ray/HD-DVD wars, the IT cloud revolution and the banking system reboot. I’ve given mission briefings to James Bond, called plays for Peyton Manning and helped shout out breast cancer. But I’m just getting started…
After graduating from the University of Texas with a degree in Radio-TV-Film in 2004, I had nothing but a reel of pretentious student films, a stack of unreadable scripts and box of taped radio shows that DOZENS of students probably accidently tuned into. I wasn’t sure what I was going to do, but I knew I knew (see what I did there) how to tell a story.
Still in Austin, I caught my first break writing commercials for a group of radio stations. It was a great first job and perfect introduction to advertising. I was churning out dozens of scripts a week for national and local advertisers, and there’s still nothing cooler than hearing your words play in the car, the doctor’s office or grocery store.
Then it was back to Dallas to start life as a real agency copywriter. At PowerPact, I put my geek skills to use on Sony’s retail marketing. If you saw a Sony audio, TV, Blu-ray or computer display in a big-box store, we probably did it. I learned how to take a complicated technical topic, like 1080p upscaling, and convince a shopper that they HAD TO HAVE IT in just a few words. Tapping into Sony’s entertainment portfolio, we promoted the QUANTUM OF SOLACE James Bond film through an award winning online and retail scavenger hunt. And we got to use Peyton Manning to promote Sony’s Black Friday HDTV deals. I also worked on event marketing for Susan G. Komen Race for the Cure and its sponsors.
Then I went to Rapp, which specializes in direct marketing. I was hired to work on their HP Enterprise Business account, which developed multi-channel B2B campaigns for their servers, storage, software and data center services. With a target audience of IT managers, CIOs and other technology professionals, the work was highly technical. But after a while, I could take any topic, like server virtualization, and make it sound fun, interesting and conversational. I also worked on Bank of America, whipping up e-mails and direct mail pieces for their existing customers.
Moving on and up, I got hired as a senior copywriter for the Bank of America account at TPN, a shopper-marketing agency. We’re responsible for all the signs, displays, collateral and digital displays in almost 6,000 banking center locations. So if you’re a Bank of America customer, which 50% of American households are, you’ve seen our work. It’s another exercise in taking a complicated idea – financial products – and making them understandable and desirable on a poster or brochure. I also touch other retail clients, like NatureSweet, 7-Eleven and Borden.
If you’ve made it this far, congratulations! Obviously you’re still interested (hi honey!) If you’d like to know more, take a look at my portfolio and contact me for all your copywriting needs.
