For IT professionals, sprawl is a very real problem. Over the years, their data centers turn into an out-of-control collection of mismatched parts from different manufacturers. HP's BladeSystem servers and related software promised to CONQUER sprawl once and for all.

This direct response campaign featured a print ad, direct mail, email and banner ad. After registering on the website, potential customers could learn about BladeSystem through an animated comic book and flash game (along with less-fun stuff like whitepapers and ROI calculators).