At Rapp, I help develop multi-channel B2B campaigns for HP’s Enterprise products and services. These projects are then hosted on a central website, where they’re downloaded and adapted by HP sales reps all over the world.
Before Rapp and Omnicom were awarded this account, HP had more than 700 worldwide agencies do the same volume of work. Each campaign typically includes direct mail, emails, and web banners–leading to a landing page for lead capture.
Here’s some of my favorite campaigns.
